Our Creative Process

Sunset South Western Australia

Inspiration comes in waves and  never seems to stop. After all, it’s not like you can flip a switch and turn it on and off.  Mother nature is clearly in charge and she operates on a plain vastly different than ours. Occasionally we get glimpses of the essence, the inside–we call them peeks behind the curtain or trips to the other side.

At first, they are random and shapeless. Then, over time, the collective inspiration begins to take shape and manifest into patterns and design. It’s hard to describe really, but when it works you know it to be true beyond any doubt.  You can feel in your bones.

Here are a few of the things that inspire us: authentic, genuine, honest, real, fun, upbeat, kinetic, positive energy, fiery, global, caring, comfortable, exceptional, quality, casual, creative, artistic, unique, reliable, timeless, a gift between generations, sun, earth, sand, sea, surf, water, waves, grandparent, parent, child, blues, greens, browns, yellows, oranges, reds, wind, trees, rock, leaves, acoustic, electric, laughter.

That is how we feel each time we pull on a pair of our board shorts. Grab a pair and join us for the ride…