Conceived on 1.1.11

Nelson, South Island, NZ

On 1.1.11 we launched our company to celebrate the bond between grandfathers, fathers, sons and loved ones.  The bloodlines that bind us together– the common thread that runs between generations.

Since then we have been testing fabrics, searching for manufacturers, designing the board shorts, creating our prints and patterns, building the website, working on our logo and developing our brand.

At the same time we are talking to non-profits about tying into fundraising efforts, working on our ecommerce strategy and looking for like-minded retail outlets.  To be honest, it is more fun than we could have ever imagined.

We are currently in production and look forward to bringing you our first line of eco-friendly board shorts in Spring 2013.   Join our mailing list and we will let you know when they come to market.